I’ve been running some online advertising for The Red: First Light. It’s the first time I’ve ever tried this, and for this book I think it’s been a worthwhile exercise. If you noticed the ad, PLEASE let me know in the comments, and if you remember where you saw it, I’d like to know that too. I’m really curious, about it because I know that we (me) tend to use the “mental ad block” so that we just don’t see what’s there.
Anyway, I was talking to my daughter, Dallas Nagata White, a few days ago. She looked at the ad, clicked on it, and was not remotely impressed with my landing page, which was just the page on my website that talks about the book. She felt the page didn’t convey anything about the feeling, the flavor of the book. I think my response was something along the line of, “Yep, I understand what you’re saying, but I don’t really have time to do anything.”
Then out-of-the-blue last night Dallas called me up and said she’d created a digital painting to be the background of a new landing page. Given that I have only a few days left on my current ad run, and that I wanted to see if a new landing page had any effect on sales, I put aside what I was working on and dove into designing the page layout. It went up at midnight. Take a look at it here. It’s more spectacular anyway!
Like nearly everyone else, I have no idea what it takes to sell books — but I’m willing to try new things.
Please let me know if you’ve noticed the ad!