What’s going on? Just this: I’m hoping to encourage you to help me reach a goal of twenty Amazon reviews, for each of the Puzzle Lands books–The Dread Hammer and Hepen the Watcher–by the ninth of May, just twenty-one days from now. It sounds like a daunting goal to me. Is it possible? Not without your help.

Right now The Dread Hammer has but four reviews, and Hepen the Watcher has only one (and thanks go out to Jennifer Stevenson, one of my very helpful beta readers, for that one!).

But here’s the thing:

Author Stephen Harper Piziks, a fellow Book View Café member, says that:

“Amazon makes recommendations based on the number of reader reviews a book gets. When a book reaches 20 reader reviews, Amazon’s computer starts recommending it. The content of the reviews doesn’t matter–only that the book got reviews.”

To test Stephen’s theory, I’m following his example and launching a contest to encourage you to help me by writing an Amazon review of either The Dread Hammer or Hepen the Watcher, or if you’re really into it, of both! The review doesn’t have to be elaborate. A couple of sentences conveying your general opinion should do it, though of course longer coverage is fine too.

If you haven’t had a chance to read the books yet, here are some sample chapters in epub (Nook) and mobi (Kindle) format to encourage you to try them. The samples are from Book View Café, but the books are of course available from Amazon and Barnes & Noble too. Click to download your preferred format:

Book 1: The Dread Hammer — EPUB Sample — MOBI Sample

Book 2: Hepen the Watcher — EPUB Sample — MOBI Sample

And after you’ve read…

Go here to review The Dread Hammer

…and…

Go here to review Hepen The Watcher

If you do review the books, PLEASE COME BACK HERE AND LEAVE A COMMENT letting me know which review is yours and if you have an address in the USA or not.

After May 9, I’ll go through the comments, randomly selecting one from a reviewer in the USA and one from a reviewer outside the USA.

(I discriminate only because of the very high cost of postage. I’d love to treat you all the same!)

The selected USA commenter will receive EITHER a print copy of both Puzzle Lands books OR a print copy of any ONE of the Nanotech Succession books OR the Tor® hardcover of Memory.

The selected non-USA commenter will get to select any two of Mythic Island Press LLC’s ebooks.

Is it possible to get to twenty reviews for each of the Puzzle Lands books in just twenty days?

I guess we’ll find out!

Update: April 28 — we’re ten days in and The Dread Hammer and Hepen the Watcher have collected seven reviews each! That’s much better than what we started with, but there’s still a long way to go. Thanks to everyone who’s reviewed and helped to spread the word. If you’ve read either book and haven’t reviewed them yet on Amazon, please consider doing so!

…evidently the price goes WAY up. 🙂

Yes, clearly, just an odd way of handling a book on its way out. No worries! The updated edition with new cover art is, or soon will be, available at Barnes & Noble.

In the last stages of pulling a book together for publication there comes a point when final decisions must be made for each step. In my case, having revisited decisions I made nine months ago, I’m preparing The Dread Hammer for re-publication, and its sequel Hepen the Watcher for original publication. So the process seems doubly complex, with each step full of commitment. And if I make the wrong decision? If I approve something that I later regret? Well, some things, especially with the ebook, might be easily “fixable,” but others, not so much.

Will anybody besides me give a damn?

Probably not, but that knowledge doesn’t stop me from tying myself into knots. That’s just my personality.

At any rate, I’m trying to be methodical, dealing first with The Dread Hammer’s checklist:

• The manuscript: any more changes? No?

• The cover art and title fonts: okay? Yes?

Then there is the back cover description and the layout of the book’s interior, which I’m carrying over from the first edition. The copyright page gets updated though, since this will be a second edition. And for the ebook, I need to add sample chapters from Hepen the Watcher, and since I’m adding sample chapters, I also need to include the back cover description for Hepen the Watcher…

…which is the point I’ve reached. I wrote a back cover description and then bothered various people with it. I’ve received feedback, though not quite what I expected, and the implications aren’t limited to the back cover copy.

For example, one suggestion was to change the tagline from “A fairytale of…” to “A tale of…” I liked this suggestion, I had even considered doing this before and indeed, I decided to do it. But that meant I had to go back and revise the cover art for The Dread Hammer, which was supposedly final, changing the tagline there to read “tale” instead of “fairytale.” Fortunately I could still do this because I hadn’t yet uploaded the new cover art to the printer, but then I also had to update the book description and all the web-ready cover images of different sizes that I’d already prepared.

So is the cover art for The Dread Hammer now done for real? Dare I move on? Shrug. I don’t know. Sometimes I think it would be very nice to have a dedicated cheering committee to say, “Yes, that looks good! Yes, that sounds good! Go for it!” But I only have me, with my palms pressed to my cheeks as I desperately contemplate what I might have forgotten.

Yes, I am very good at stressing myself out. Oh yes, very good indeed.

Back in late November I wrote a post titled Re-Thinking Cover Art: The Dread Hammer with the subtitle:

The option to change your mind is one of the great advantages of indie publishing.

I had changed my mind about both the cover style that I wanted for the book, and the use of a pen name. See the earlier post for my reasoning, but in the meantime, take a look at the new cover, with art by Sarah Adams:

I’m pleased.

The last question remaining before I re-issue the book goes to copyright. Since I originally published under an open pseudonym, I’m trying to understand what to put on the copyright page. I haven’t been able to find any resources on the web or in The Copyright Handbook. The writers I’ve seen who have re-published under a different name tend to do it as “Author Name 1 publishing as Author Name 2,” which I don’t want to do. I have a query in to the US copyright office, and will try again today to call them. But if anyone out there has experienced this or can point me toward a useful resource, I’d appreciate it.

Last spring (for those who haven’t been following this blog) I self-published a short, quirky fantasy novel called The Dread Hammer, putting it out in both ebook and print versions. I had three main reasons for self-pubbing: the book didn’t slot well into any typical subgenre category, it was short for a traditionally published novel, and it had been so long since I’d had anything original published that I didn’t want to wait years to get this book out, which would have been the case if I’d taken it to the traditional market.

Sales were slow, and in hindsight I think I made a mistake publishing it under a pen name. (That mistake will be corrected shortly, when I re-issue the book under my own name.) At any rate, by August I was finishing up the first draft of a sequel, titled Hepen the Watcher, just as talk in the indie publishing community was shifting to the idea of a hybrid career that takes advantage of both traditional and indie publishing. I love indie publishing, but I’m willing to try different approaches. So I started thinking seriously about taking both The Dread Hammer and Hepen the Watcher to market.

In the end I decided against it. The two main reasons: Everything I’ve read and heard indicates that most advances are very low, and that contract terms are often horrible.

I write novels, it’s my nature to tell myself stories, and here’s the story I told myself on what would happen if I took these two books to market:

Months will pass before you hear anything. Maybe you will eventually get requests for the complete manuscripts. If so, more months will pass before you get a decision. Maybe you’ll get an offer. It will be low. Maybe you’ll consider it. Then the contract will come. It will have terms you cannot accept. Months of negotiations will ensue. In the end, neither you nor the publisher can agree on terms. You will walk away, and publish the book yourself.

During this time I knew I’d be feeling frustrated, angry, and resentful. I won’t argue if that’s appropriate; I just know it’s true. I like being in control of my books, and I’m not in control if I’m waiting desperately on a publisher to tell me if I have a future. As I told my husband, Why should I make myself miserable?

The other blow against taking these two books to market is my past experience that books do not earn out. This isn’t true for all writers at all times of course, but it’s been my experience, and it’s the same for many, many other traditionally published writers. Publishers are in the business of selling books, and sometimes they manage spectacularly, but quite often, they don’t. So I would have to be okay with giving up these books, possibly in perpetuity, for whatever small advance I might be offered. In contrast, if I published them myself there would be no advance, but if my work ever “hits” with readers, the potential upside is big. This is important to me. I’m far less concerned with having an “immediate” advance in my pocket (and “immediate” is a relative term in publishing), than with having a steady income over the long term, and the only way I see to have that steady income is to keep writing and keep control over my work, and hope that I eventually “hit.”

And that’s why neither book has gone to the traditional market. At this point, indie publishing looks like the best option to me.

I was feeling good about my choice, but I’m feeling even better now. Kris Rusch has a blog post just up titled “Writers: Will Work For Cheap” that confirms my rationale for staying indie, at least for now. Of course it makes perfect sense that my thought processes reflect what Kris has to say in her business blog, given that I’m an avid reader. (Yes, I’ve donated, and yes, I’ve bought The Freelancers Survival Guide.) I find The Business Rusch to be one of the most useful sites on the web for writers interested in a career. If you’re a writer and you’re not reading it . . . well, why not?

In the last post I talked about the current cover for my fantasy novel The Dread Hammer and why I’m now in the process of replacing that cover. This time I wanted to talk a little more about the actual process of coming up with a cover concept.

As the publisher of this book, I feel it’s my responsibility to give the artist some guidance on the cover. Unfortunately, I’m not an artist, but we do what we can, we do what we must.

My strategy is this: I develop some sort of a concept in my head. Sometimes, (rarely), I already know what I want. Other times, I go to Amazon or Goodreads, and look at hundreds of covers, picking out relevant ones with some aspect that appeals to me. This is how I came up with an initial concept for the new Dread Hammer cover.

One option I never consider is a complex, highly detailed scene, such as an alien cityscape. There are three reasons for this. First, it would be impossible for me to visualize such a scene well enough to describe it to the artist, and also, I couldn’t afford to pay her for the amount of work involved. Finally, since my books are primarily sold online, the detail and artistry would be lost within the thumbnail. So I make it a point to use large, fairly simple concepts.

Once I have a concept in mind, I go out on the Internet and try to find images that convey some piece of that concept. Sometimes these images are from stock photo sites, sometimes they’re from Google image searches. All of them are placeholders. Using Photoshop, I cut out the parts I want and paste them together, twisting, bending, stretching, and re-coloring as it strikes my fancy. It’s the electronic version of pasting together magazine photos like kids do in school. I’m not a visual thinker, so I really need to see things laid out to decide if an idea is going to work or not. None of these images will appear in the final product, so copyright is safe.

The huge drawback of this method is finding relevant images to work with. I have abandoned concepts because I can’t find the right images and so have no way of illustrating the idea in my head. But we do what we can.

In the past, I haven’t gone looking for a lot of feedback during this developmental phase, but this time around I’ve been showing these mockups to people, and the feedback has been enlightening–and frightening. Everyone has a different opinion on what works and what doesn’t. Opinions from people who’ve read the book are entirely different from people who haven’t.

Amusingly, the most consistent point of contention is the weapon to show on the cover. Since it’s stated in the back cover copy and in the first few pages of the book, I don’t think it’s a spoiler to say that the Dread Hammer is a god, not a weapon, while our violent protagonist, Smoke, uses a sword by choice. Naturally, I want to include a bloody sword on the cover, but several people want to see a war hammer instead, since it matches the title. Oh, conundrum!

Soon, I’m sure, I’ll come up with an acceptable idea. Then the concept gets handed off to the artist who will take my sorry little mockup as a jumping-off point to create an original piece of art . . . and then we get to do it all over again for the sequel, Hepen the Watcher.

Next time: Using “royalty free” stock photos.

Next: using stock photos >>

The option to change your mind is one of the great advantages of indie publishing.

Of all the steps involved in turning a polished manuscript into a book, the hardest by far is cover design. The purpose of a cover is to catch the attention of people who might read and enjoy the book. To my mind a cover should convey the “flavor” of the story, along with something of the setting and genre in an intriguing fashion that will draw in readers who might like the book but have never heard of you or it.

The Dread Hammer is a fantasy novel, but it’s hard for me to say what sort of fantasy it is. Despite swords and magic, it’s not like traditional heroic fantasy, or sword & sorcery, or a quest novel, or urban fantasy, or any subgenre that I’m aware of. It’s darkly humorous, unconventional, and, at 65,000 words, it’s very short compared to most fantasy novels. I consider it “quirky,” so I decided to put a quirky cover on it.

The image I had in mind was of the main character in an active pose, done in a style of art commonly seen in computer games. I wanted this style because it was different (for a book cover), and a little campy. I hoped it would communicate the quirky nature of the book while being eye-catching enough to pull in the curious.

I can’t draw to save my soul, but I do know enough Photoshop to be dangerous, so my method of developing a cover concept is to scour the web for relevant images, slap them together in Photoshop, and amend until I’m sort-of happy with the layout. In the case of The Dread Hammer I put together an extremely rough guide for my artist Sarah Adams, and she gave me back an entirely original digital painting that was exactly what I was looking for. Click the image to see a larger version. This is an impressive piece of work.

But now, seven months after publication, I’m reassessing my initial concept. This is the great advantage of indie publishing. The book is mine, and if I want to change my mind and try different things, I can. So I’m making two big changes: the cover, and my name.

A number of people have persuaded me that publishing under a pen name was never a good idea, so I’m going to re-issue the book under my own name—easy enough.

But changing the cover—that’s hard. What’s wrong with the existing cover? There’s nothing at all wrong with the art itself. I think Sarah did a wonderful job. But sales are slow. I’m not reaching my potential audience, so I’ve begun to think of new ways to frame and present the book—especially important because the sequel, Hepen the Watcher, will soon be ready to follow.

So what do I think is not working with the existing cover? I have no hard data at all, not even anecdotal data, except this one thing: several people have mentioned that the book looks YA—as if it’s aimed at the young-adult market. It’s not. It has adult themes involving family dynamics, personal choice, and personal obligation. It’s also got some fairly graphic sex and lots of very graphic violence. As the tagline says, it’s a “fairytale of love, war, murder, marriage, and fate.”

Besides the YA issue, I’ve come to feel the current cover makes it hard to take the book seriously. This is a guess on my part. No one has told me this. And yes, the story is darkly humorous—but I want it to be taken seriously as literature that is worth one’s time to read.

So I’ve gone back to Photoshop and started patching together new cover concepts. My current goals:

1. Emphasizing the idea of a classic “fairytale”
2. Establishing a general genre setting
2. Creating a visual tension through the intrusion of graphic violence in an idyllic setting

This still leaves an abundance of questions! Which character, if any, should go on the cover? What style should be used? And believe it or not, the biggest question so far has been what weapon to display!

Next: the cover concept >>

Hepen the Watcher is the novel I’ve been working on over the summer. It’s the sequel to The Dread Hammer, and Draft 2 is now done.

Here are the statistics:
Started: May 1
1st draft done: July 19
2nd draft done: September 7
Length: 81,000 words

I note the dates because a year ago I would have laughed at the idea of me writing an almost publication-ready novel in a little over four months. This is a new way of writing for me–see my prior post here–and I like it a lot.

For Hepen the Watcher, the first draft included the entire story from beginning to end, but with unpolished text, some incomplete sections, and notes or to-do’s embedded in the manuscript.

Draft 2 is a much cleaner affair, and ready for beta readers to look at. I’m dangerous when I get a nearly finished manuscript in my hands, and left to my own devices it would be a quick re-read away from publication–but I’ll attempt to be grown up and get some feedback on it first.

But it does feel nice to be done.

As she arrived on the other side of the puddle she stopped and turned, using those exquisite eyes to search the forest shadows on both sides of the road. She stared directly at Smoke’s hiding place, but still she didn’t see him.

Next, she looked back the way she’d come. She held her breath, the better to listen. Smoke held his breath and listened too, but there was only the sound of a breeze rustling the tree tops. Her pursuers were drawing close, but they had not caught her yet.

She set out again, renewing her frantic pace, but she had not gone ten paces when Smoke stepped out onto the path behind her. He allowed the leaves to rustle, and she whirled around as if she’d heard the growling of a wolf.

Smoke grinned. She was a pretty thing. “Here you are alone,” he observed.

–From The Dread Hammer by Trey Shiels

“. . . great action . . . fun and sexy.”

Ebook Edition:
Amazon.com USA
Amazon UK
Barnes & Noble

Print Edition:
Amazon USA
Barnes & Noble
Powell’s Books

My home town newspaper, The Maui News published an article in today’s Sunday paper on my writing and on my latest novel, The Dread Hammer. Go take a look! It’s a truly nice write-up, with the title “The Magic of Fantasy.”

Side note–the article talks about research. A lot of fantasy writers do a A LOT of research for every book–probably more than I’ve ever done for any one science fiction novel. The Dread Hammer, being the sort of story it is, simply didn’t require a lot of background work, which was a big factor in helping me move forward with it.

Update: Just wanted to share the graphic from the newspaper’s print version. Forgive the terrible photo quality. This is a lovely and very creative spread by the newspaper’s graphic artist.

Sample the ebook here:
Amazon.com USA
Amazon UK
Barnes & Noble

Or find the print version here:
Amazon USA
Barnes & Noble
Powell’s Books