Kate Elliott has a terrific post up on the value of word-of-mouth publicity to a struggling writer. As an example of a book worth talking about, she uses Martha Well’s The Cloud Roads, which I read (and loved) only because Kate recommended it. Clear proof that word of mouth does work!

Kate concludes with:

One of the great things about the new world of social media is how easy it now is to talk about books with other book lovers. So don’t be shy: Talk up the books you love.

But go read the whole post–and check out The Cloud Roads!