Starting this week, I’m going to be sending simple, text-only emails to people who are subscribed to my newsletter but who haven’t opened an issue in a very long time. I’ll simply be asking you if you want to remain as a subscriber.

Here’s why:
While I understand that some of those who never open the newsletter are simply not interested, I suspect that many are just not seeing the newsletters at all, probably because they’re ending up in a spam or a promotions folder. This is a problem, not just for a single recipient, but for all recipients. When copies of my newsletter emails get auto-classified by gmail as promotions, gmail is ever more likely to hide other recipients’ newsletters in the promotions folder, so that fewer and fewer people will actually receive it in their inboxes. I suspect the same process occurs with other email systems.

I don’t want to send newsletters to you if you’re not interested in my work (or if you’re just not into newsletters). So if my mail service tells me it’s been a long time since you opened a newsletter, I’m going to ask you to let me know if you want to continue to subscribe. If you do, awesome! If not…hey, you can always visit me here on the blog, on Twitter, or on Facebook (though keep in mind that the latter two are no guarantee that you’ll ever see my posts).

I’ll be sending out the text email in small batches.

If you think you might be one of the non-openers, you can help me by checking your promotions folder (gmail) or your spam folder. My last newsletter went out on October 17, with the subject line “Announcing: SILVER – Inverted Frontier #2”. If you find the newsletter and want to remain a subscriber, please OPEN IT, MOVE IT TO YOUR INBOX, AND WHITELIST ME in whatever way your email system allows.

If you no longer want to be a subscriber, simply click the unsubscribe link at the bottom of the email.

Among the non-openers, there are many names I recognize as long-time readers. I know you’re long-time readers because you’ve told me so! I want to stay in contact with all of you who have been, and continue to be, interested in my work, so I’m hoping the text email will have a better chance of getting through to people’s inboxes. If I send you a text email and I still don’t hear from you, I’ll sadly assume we have a broken connection. I’ll unsubscribe you on my end, but of course you can always sign up again later.

Thanks for your help! And thank you for subscribing! 🙂

And if this post nudges you to look for my elusive newsletter, please let me know in the comments. (I like to know what works! :))

Posted on: Tuesday, November 5th, 2019 at 8:47 am
Categories: Promotion.
Tags: Newsletter